Slovak Banking Association
More Facts, Less Emotions
In a heated debate about reinstating a bank levy, political attacks and disinformation were rampant.
Our mission was to manage communications strategically, neutralise disinformation and position the Slovak Banking Association (SBA) as a credible voice. We commissioned public opinion research to reveal what citizens really thought about bank profitability and gradually released the findings.The campaign achieved 353 media outputs with an advertising value equivalent (AVE) of €1 640 958 and reached each resident more than eight times. Media outlets adopted our arguments, establishing SBA as a strong voice for the sector.
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What They Say About Us
“We chose SKPR for their professional approach and incredible drive during the Teacher of the Year awards. They put their hearts into the work and consistently secure excellent media coverage. Thank you!”— Zuzana Labašová, Executive Director, Komenského Institute and CEEV Živica
Zuzana Labašová, Executive Director
Comenius Institute and CEEV Živica
For us, staying on trend in PR is essential. SKPR brings inspiring ideas and solutions that move our brands closer to our consumers. We value their professionalism, creativity and high level of proactivity.”— Helena Windisch, Corporate Affairs Manager, Heineken
Helena Windisch, Corporate Relations Manager
Heineken
“Lidl demands energy, creativity and proactivity from our agencies. Our collaboration with SKPR across product and corporate PR, CSR, media events and strategic consulting has delivered award-winning projects that resonate beyond Slovakia.”— Tomáš Bezák, Head of Communications, Lidl
Tomáš Bezák, Head of Communications
Lidl
“We greatly appreciate SKPR’s client‑centric yet transparent approach. They’re thorough and structured, and we can rely on them for press office work, events and crisis communications. Their creativity and humanity shine through in everything they do.” — Anna Miháliková, Marketing Manager, Motorola
Anna Miháliková, Marketing Manager
Motorola
SKPR Agency is made of a team of people who are professionals in various fields of their scope. I appreciate their amazing creativity, consistency, precision, contacts with the media and, last but not least, their human approach. Our mutual cooperation is really diverse, they are able to quickly and easily orient themselves in various topics and projects that our company deals with. We can fully rely on SKPR.
Jaroslava Šrobová, Senior Marketing Specialist
Lenovo
We have been cooperating with SKPR for more than four years. We especially appreciate the professionalism, dedication and positive attitude of the team that takes care of the PR activities of our company. Always high-quality processing of print outputs, knowledge of the media environment, creativity and the search for non-traditional solutions are a great asset.
Mgr. Andrea Bačíková, MBA, Marketing Manager
Herrys
