Ministry of Economy of SR
Slovakia at EXPO 2022 in Dubai
For six months, the world gathered under one roof at Expo 2020 Dubai (held in 2022 due to the pandemic).

We were tasked with promoting the Slovak Pavilion against 192 nations. Through an intense communications marathon and well‑timed messaging, we achieved media value of €1 290 172, social reach of 2.34 million and nearly 150 foreign media reports. SKPR became the communications epicentre for all stakeholders, coordinating themes, missions and events and managing a 24/7 press office in Bratislava and Dubai. Slovakia’s pavilion drew 600 000 visitors and one of the highest ratings, resonating with audiences and dignitaries from around the world.















