Slovak Film and Television Academy (SFTA)
Sun in a Net (Slnko v sieti)
Despite the dominance of American productions and myriad entertainment options, Slovak film is experiencing a boom.

The national film awards, Sun in a Net, honour the best films and creative performances in Slovak cinematography. Our job was to revive the awards’ prestige and engage audiences. We forged partnerships with strong media, set up a compelling social media presence and used SFTA personalities as brand ambassadors. We positioned the awards as “Slovakia’s Oscars” and created tailored content for target audiences across OOH, TV, radio, online campaigns and social contests. The result: 328 media outputs worth almost €360 000 from a modest €7 000 budget.












