VSE
Contamination is not science
A long‑standing ecological problem in the Strážske region motivated students to take action.

We seized the moment to position VSE as a responsible company that cares aboutthe environment. By creating a dedicated website and a guerrilla activation ina busy public space, we highlighted the issue and collaborated with influencersand media to explain the students’ unique research.The campaign reached nearly four million people (about 400 000 on social media)and delivered media value of €420 000.















