Diamonds for everyone, ALO Diamons

When we began working with this Czech brand, PR and communications were almost non‑existent. Through strategic communication and exceptional media relations we achieved several objectives: increasing brand awareness across target groups; highlighting the product portfolio and collections; maintaining the brand’s high‑end positioning while presenting it as accessible; claiming the topic of diamonds as an investment alternative; and reinforcing the narrative of ALO as a successful, expanding Czech company. Our work not only met but exceeded these goals, driving significant business growth. During our collaboration ALO achieved 979 unpaid media outputs—including TV appearances and cover stories—worth over €2 195 000.

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Other Projects

All Projects

Datart is NAY

We used the merger of two major players in the electro segment to consolidate the position of the NAY brand on the Slovak market through well-thought-out communication, well-adjusted strategy and excellent media relations.

Contamination is not science

A long‑standing ecological problem in the Strážske region motivated students to take action.

Lidl: 20 years on the market

Celebrating 20 years of Lidl in Slovakia meant underscoring its essential contributions to the country.

What They Say About Us

“We chose SKPR for their professional approach and incredible drive during the Teacher of the Year awards. They put their hearts into the work and consistently secure excellent media coverage. Thank you!”— Zuzana Labašová, Executive Director, Komenského Institute and CEEV Živica

Zuzana Labašová, Executive Director

Comenius Institute and CEEV Živica

For us, staying on trend in PR is essential. SKPR brings inspiring ideas and solutions that move our brands closer to our consumers. We value their professionalism, creativity and high level of proactivity.”— Helena Windisch, Corporate Affairs Manager, Heineken

Helena Windisch, Corporate Relations Manager

Heineken

“Lidl demands energy, creativity and proactivity from our agencies. Our collaboration with SKPR across product and corporate PR, CSR, media events and strategic consulting has delivered award-winning projects that resonate beyond Slovakia.”— Tomáš Bezák, Head of Communications, Lidl

Tomáš Bezák, Head of Communications

Lidl

“We greatly appreciate SKPR’s client‑centric yet transparent approach. They’re thorough and structured, and we can rely on them for press office work, events and crisis communications. Their creativity and humanity shine through in everything they do.” — Anna Miháliková, Marketing Manager, Motorola

Anna Miháliková, Marketing Manager

Motorola

SKPR Agency is made of a team of people who are professionals in various fields of their scope. I appreciate their amazing creativity, consistency, precision, contacts with the media and, last but not least, their human approach. Our mutual cooperation is really diverse, they are able to quickly and easily orient themselves in various topics and projects that our company deals with. We can fully rely on SKPR.

Jaroslava Šrobová, Senior Marketing Specialist

Lenovo

We have been cooperating with SKPR for more than four years. We especially appreciate the professionalism, dedication and positive attitude of the team that takes care of the PR activities of our company. Always high-quality processing of print outputs, knowledge of the media environment, creativity and the search for non-traditional solutions are a great asset.

Mgr. Andrea Bačíková, MBA, Marketing Manager

Herrys