NAY
Datart is NAY
We used the merger of two major players in the electro segment to consolidate the position of the NAY brand on the Slovak market through well-thought-out communication, well-adjusted strategy and excellent media relations.
When two major players in the electronics segment merged, our task was to strengthen NAY’s market position through strategic communication and superb media relations. We reassured customers by highlighting the benefits of the merger and addressed employee concerns about joining a long‑time competitor. In four weeks, we generated 128 media outputs, reaching every Slovak three times and achieving amedia value over €100 000. Our social reach exceeded 120 000 users.
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What They Say About Us
“We chose SKPR for their professional approach and incredible drive during the Teacher of the Year awards. They put their hearts into the work and consistently secure excellent media coverage. Thank you!”— Zuzana Labašová, Executive Director, Komenského Institute and CEEV Živica
Zuzana Labašová, Executive Director
Comenius Institute and CEEV Živica
For us, staying on trend in PR is essential. SKPR brings inspiring ideas and solutions that move our brands closer to our consumers. We value their professionalism, creativity and high level of proactivity.”— Helena Windisch, Corporate Affairs Manager, Heineken
Helena Windisch, Corporate Relations Manager
Heineken
“Lidl demands energy, creativity and proactivity from our agencies. Our collaboration with SKPR across product and corporate PR, CSR, media events and strategic consulting has delivered award-winning projects that resonate beyond Slovakia.”— Tomáš Bezák, Head of Communications, Lidl
Tomáš Bezák, Head of Communications
Lidl
“We greatly appreciate SKPR’s client‑centric yet transparent approach. They’re thorough and structured, and we can rely on them for press office work, events and crisis communications. Their creativity and humanity shine through in everything they do.” — Anna Miháliková, Marketing Manager, Motorola
Anna Miháliková, Marketing Manager
Motorola
SKPR Agency is made of a team of people who are professionals in various fields of their scope. I appreciate their amazing creativity, consistency, precision, contacts with the media and, last but not least, their human approach. Our mutual cooperation is really diverse, they are able to quickly and easily orient themselves in various topics and projects that our company deals with. We can fully rely on SKPR.
Jaroslava Šrobová, Senior Marketing Specialist
Lenovo
We have been cooperating with SKPR for more than four years. We especially appreciate the professionalism, dedication and positive attitude of the team that takes care of the PR activities of our company. Always high-quality processing of print outputs, knowledge of the media environment, creativity and the search for non-traditional solutions are a great asset.
Mgr. Andrea Bačíková, MBA, Marketing Manager
Herrys
