Lidl Slovensko
Cent diet
The Cent Diet asks: what happens when you live only on inexpensive, long‑life foods?
By inventing a controversial diet, we drew attention to people living on the poverty line and to our client’s food‑collection campaign. Influencers tested the diet, media coverage ensued and the public learned about Lidl’s “Share and Help” initiative. The campaign generated 56 unpaid media outputs valued at nearly €210 000 and reached over 50 million people. It inspired hundreds to donate, raising more than €1.5 million worth of food.
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What They Say About Us
“We chose SKPR for their professional approach and incredible drive during the Teacher of the Year awards. They put their hearts into the work and consistently secure excellent media coverage. Thank you!”— Zuzana Labašová, Executive Director, Komenského Institute and CEEV Živica
Zuzana Labašová, Executive Director
Comenius Institute and CEEV Živica
For us, staying on trend in PR is essential. SKPR brings inspiring ideas and solutions that move our brands closer to our consumers. We value their professionalism, creativity and high level of proactivity.”— Helena Windisch, Corporate Affairs Manager, Heineken
Helena Windisch, Corporate Relations Manager
Heineken
“Lidl demands energy, creativity and proactivity from our agencies. Our collaboration with SKPR across product and corporate PR, CSR, media events and strategic consulting has delivered award-winning projects that resonate beyond Slovakia.”— Tomáš Bezák, Head of Communications, Lidl
Tomáš Bezák, Head of Communications
Lidl
“We greatly appreciate SKPR’s client‑centric yet transparent approach. They’re thorough and structured, and we can rely on them for press office work, events and crisis communications. Their creativity and humanity shine through in everything they do.” — Anna Miháliková, Marketing Manager, Motorola
Anna Miháliková, Marketing Manager
Motorola
SKPR Agency is made of a team of people who are professionals in various fields of their scope. I appreciate their amazing creativity, consistency, precision, contacts with the media and, last but not least, their human approach. Our mutual cooperation is really diverse, they are able to quickly and easily orient themselves in various topics and projects that our company deals with. We can fully rely on SKPR.
Jaroslava Šrobová, Senior Marketing Specialist
Lenovo
We have been cooperating with SKPR for more than four years. We especially appreciate the professionalism, dedication and positive attitude of the team that takes care of the PR activities of our company. Always high-quality processing of print outputs, knowledge of the media environment, creativity and the search for non-traditional solutions are a great asset.
Mgr. Andrea Bačíková, MBA, Marketing Manager
Herrys
